MimicColor, Inc. was established in 2005 by salon owner and stylist, Isa Moe. As a hair color specialist, she was often asked how to hide grey in order to keep hair color looking fresh everyday. MimicColor was formulated and designed as a natural, simple solution that instantly gives a fresh look between professional appointments.
MimicColor is so easy to use and demonstrate that, for the past four years, it is has become a very popular item on T.V. sales channels such as the Home Shopping Network (HSN) in the USA, QVC in the UK, and TVSN in Australia.